With the online restaurant delivery market growing ever more competitive, Amazon is discontinuing the service it started four years ago as an alternative to popular apps like Grubhub and UberEats. Amazon said on Tuesday that the move would allow the company, which owns Whole Foods, to focus on grocery delivery .
SAN DIEGO , CA – AmazonFresh is now expanding into the 3rd largest consumer market in California: San Diego . Now just like their counterparts in San Francisco, Seattle, and LA, San Diego shoppers will have access to over 500,000 products ranging from onions, to cherry tomatoes, to green beans, to apples.
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After four years of attempting to take a bite out of the restaurant delivery industry, Amazon is shuttering its Amazon Restaurants operation. Originally launched in Seattle in 2015, Amazon Restaurants was aimed squarely at GrubHub ($GRUB) and Uber Eats ($PRIVATE:UBER) as an alternative for Amazon Prime customers.
That stands for AmazonFresh, a subscription service available to Prime members that delivers fresh groceries from Amazon fulfillment centers. Through AmazonFresh, you can get fresh groceries, such as produce, meat and dairy, as well as pantry items, delivered to your door the day you order it or the day after.
Whole Foods Market
AmazonFresh delivers groceries only from Amazon fulfillment centers, not directly from Whole Foods Markets, a spokesperson told us. However, AmazonFresh does deliver foods labeled with the Whole Foods Market name, or the company’s private label, 365 Everyday Value.
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Grocery delivery in L.A. Instacart. Think of Instacart as your personal shopper for groceries . Amazon Fresh. Vons. Yummy.com. Pink Dot. Postmates.
AmazonFresh and Amazon Pantry are two free benefits to Amazon Prime memberships. AmazonFresh is like a digital grocery store for Prime members with delivery right to your doorstep. Amazon Pantry is where you can shop for single-serving pantry staples and household supplies, as well as bulk items without high minimums.
With Prime Now, you can get tens of thousands of daily essentials and groceries delivered in 1 to 2 hours when you order on primenow. amazon .com or in the Prime Now app. With Same-Day, choose from over 1 million items across the site and get free delivery by the evening on eligible orders totaling $35 or more.
“Employees will be offered personalized support to find a new role within, or outside of, the company,” the company said in a statement. The food delivery service has been available exclusively to Amazon Prime members, who can order food through the company’s Prime Now delivery service.
Amazon Restaurants first launched in Seattle back in 2015. Amazon expanded the program across more than 20 U.S. cities and later in London. The service gave Prime members a way to get meals delivered to their door, using the Amazon Restaurants website or through the Prime Now shopping app.